If you’ve ever looked at your bank balance and thought, “I make decent money - so why am I still stressed, behind, and embarrassed about my finances?” you’re not alone. Surveys consistently find that a majority of adults feel anxious about money and doubt their own financial skills, even at higher income levels. The problem usually isn’t raw intelligence; it is your money mindset - the mix of beliefs, habits, and emotional patterns you’ve absorbed over a lifetime. [1]
A money mindset is the internal story you tell yourself about what money is, what it means about you, and what is possible in your financial life. It quietly shapes how you earn, spend, save, invest, and talk (or don’t talk) about money. Until you bring it into the open, “I’m bad with money” can feel like a fixed identity instead of a set of learnable skills and changeable beliefs.
Feeling “bad with money” is incredibly common, especially among younger professionals.
Research across North America shows that over half of adults report high or moderate financial stress, with money often ranking as a top source of anxiety above work, relationships, or health. [2]
Studies on Gen Z and millennials find that many feel they’re “behind” their peers and fear they’ll never catch up on milestones like owning a home or retiring comfortably. [3]
In Canada specifically, recent reports suggest that a majority of people feel anxious about their personal finances and worry they couldn’t sustain their lifestyle for long if their main income stopped. When you layer that onto high housing costs in cities like Toronto and Vancouver, it’s not surprising that even well‑paid professionals feel like they’re running in place.
The key shift is to move from “I’m bad with money” to “My current systems and beliefs aren’t working yet, but they can be upgraded.”
Your relationship with money didn’t start with your first job; it started much earlier.
Common building blocks include:
Childhood messages
Early emotional experiences
Cultural and social narratives
Over time, these inputs crystallise into beliefs such as:
“I’m just not a numbers person.”
“I’ll always be playing catch‑up.”
“People like me don’t become wealthy.”
“There’s no point planning; something always goes wrong.”
These beliefs then drive day‑to‑day decisions, often without you noticing.
Most people carry a blend of these patterns, but one often dominates. [5]
Money feels overwhelming, so you minimize contact with it.
You delay opening bank or credit‑card statements.
You don’t know your exact debt balance or monthly savings rate.
You tell yourself, “I’ll sort this out when I earn more.”
Avoidance provides short‑term emotional relief but leads to missed bills, late fees, and a constant low‑grade anxiety.
Money is a tool for enjoyment, identity, or connection.
You often spend it to celebrate, cope, or reward yourself after stress.
Lifestyle upgrades happen faster than income upgrades.
You may intellectually understand budgeting, but sticking to it feels like punishment.
This mindset becomes especially risky in high‑cost cities where “normal” lifestyles already consume a large share of income.
Money represents safety and control.
You feel guilty when you spend, even on reasonable needs.
You keep large cash buffers but hesitate to invest, fearing any loss.
You may have trouble enjoying the lifestyle your income theoretically allows.
Over time, this mindset can lead to under‑investing and missed opportunities for growth.
Money is a chance to “hit it big.”
You’re drawn to high‑risk, high‑reward ideas - individual stocks, options, crypto, business ventures.
You focus on upside stories and downplay risk.
Systems and diversification feel boring compared with bold bets.
This mindset can create dramatic swings in net worth and emotional state, especially when combined with confirmation bias and FOMO.
None of these patterns is “good” or “bad” on its own; problems arise when they run unconsciously and aren’t anchored to clear long‑term goals.
Structural reality: it’s not just your mindset
Mindset matters, but it is operating inside a real economic context.
In many Canadian cities, households face high marginal tax rates, expensive housing, and rising everyday costs, leaving less room for error even at strong incomes.
Research on financial stress shows that people in these environments often feel stuck between “living for today” and “saving for an uncertain future,” which can reinforce avoidant or all‑or‑nothing behaviors. [6]
If you’re a dual‑income couple in Toronto or Vancouver, it’s entirely possible for both of these statements to be true at once:
“Our structural environment (taxes, rent/mortgage, childcare, inflation) is genuinely tough.”
“Our current beliefs and systems aren’t helping us make the most of what we do have.”
That’s why working on money mindset isn’t about blame; it’s about regaining a sense of agency within real constraints.
Shifting your money mindset is less about affirmations and more about building evidence that you can handle money differently.
Anxiety feeds on vagueness. Replace “I’m terrible with money” with a simple snapshot:
Net worth (assets minus debts).
Monthly savings or investment rate as a percentage of take‑home pay.
Total high‑interest debt.
Research on financial literacy and stress shows that even basic clarity about these numbers reduces anxiety and improves decision‑making over time. [7]
Instead of “I’m impulsive” or “I procrastinate,” describe what actually happens:
“I tend to check out and avoid bank apps when I’m stressed.”
“I say yes to social plans even when my budget is tight because I don’t want to feel left out.”
This shift makes the problem situational and therefore solvable: you can design specific interventions for those contexts rather than attacking your whole identity.
Behavioral research on habit formation shows that small, repeatable actions build self‑efficacy - the belief that your actions matter - much more reliably than sporadic big efforts. [8]
Examples:
A 5‑minute weekly “money check‑in” to look at balances and upcoming bills.
Rounding up card transactions into an automatic micro‑savings pot.
Setting one pre‑commitment, like “10% of every raise goes straight to investments.”
Each small win becomes a counterexample to the “I’m bad with money” story. [9]
When you notice an old script, write a more helpful one anchored in reality:
From “I’ll always be behind” → “My starting point was different, but consistent action over 5–10 years changes my trajectory.”
From “I just need to earn more” → “Higher income helps, but my systems and habits decide what I keep.”
Studies on cognitive reappraisal suggest that reframing narratives in concrete, realistic terms can reduce emotional intensity and support better choices. [10][11]
Changing belief patterns is hard to do alone. PsyFi is designed to bridge the gap between insight and action using behavioral science.
Guided self‑assessment
Tiny, science‑backed habit loops
Contextual nudges instead of generic advice
Progress visualisation that tells a new story
Instead of trying to bully yourself into being “better with money,” you let small, repeated actions reshape both your numbers and your beliefs.
References:
1: https://www.bankrate.com/banking/money-and-mental-health-survey/
2: https://gflec.org/wp-content/uploads/2021/04/Anxiety-and-Stress-Report-GFLEC-FINRA-FINAL.pdf
3: https://www.fool.com/money/research/financial-stress-anxiety-and-mental-health-survey/
4: https://newprairiepress.org/jft/vol2/iss1/1/
5: https://www.superiorcu.org/blog/klontz
6: https://pmc.ncbi.nlm.nih.gov/articles/PMC8806009/
7: https://www.cnbc.com/select/73-percent-of-americans-rank-finances-as-the-number-one-stress-in-life/
8: https://www.simplypsychology.org/self-efficacy.html
9: https://www.apa.org/research-practice/conduct-research/self-efficacy-human-agency
10:https://pmc.ncbi.nlm.nih.gov/articles/PMC6188704/
11: https://www.sciencedirect.com/topics/psychology/cognitive-reappraisal