Maanya Nagpal

Maanya Nagpal is a co-founder of PsyFi, where she leads the behavioral coaching product — the money-personality profiling, the intervention library, and the daily check-in that sits at the centre of the app.

She writes about the gap between financial knowledge and financial behaviour: why people who know they should save an emergency fund still do not, and what actually changes that. Her posts lean on the behavioral-science literature PsyFi builds on, applied to the ordinary decisions people face — a subscription they forgot about, a purchase they will regret, a portfolio they are tempted to sell.

Articles covering regulated topics such as tax, investment products, or credit are written as general education. PsyFi is not a licensed financial advisor, and the posts say so where it matters.